favorite this postMBA in Marketing and Managment seeking new role (Roseville)hide this posting
available afternoons available evenings available mornings available weekdays available weekends education completed: masters
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Project Engineer / 2015-Present / Scanlan Medical | Saint Paul, MN
o Product design management. Test reports, IQ/OQ, First Article Inspections, Work Instructions.
o Reverse engineering and product durability testing, QC, FAI and design under ISO 13485. Rapid Prototyping.
o Work with marketing on brand copy and supporting brand development information, pricing and Social Media assistance.
o Cross-functional coordination with engineering, marketing, sales, artisans and customers.
Contract Aftermarket Product Marketing Manager / 2014-2015 / Carl Zeiss Metrology | Maple Grove, MN
o Manage the international aftermarket product lines for Carl Zeiss Metrology industrial equipment (CMM), services and software support.
o Lead cross functional teams to launch new products, including preparation of value proposition, competitor product analysis, direct sales, dealer education materials and advertising campaigns.
o Manage Zeiss aftermarket e-commerce website. Set pricing. Manage SEO.
o Managed CRM for customer base using Salesforce and Marketo and Pega CRM packages.
o Marketing and business planning for $15M+ product lines. SWOT analysis, competitive benchmarking, full product life-cycle.
Product Marketing Manager / 2013-2014 / Crown Iron Works | Roseville, MN
o Responsible for driving Crown's global industrial product/brand strategy and marketing activity across the world via multi-channel, integrated marketing initiatives through digital and traditional mediums with P&L accountability and direct report to President, VP of Operations and US GM Sales.
o Measured and analyzed KPI tracking, performance analytics, market viability and product performance.
o Supported sales service initiative through creating new literature and promotional marketing messaging.
o Developed a social media presence and tracked analytical data via website.
Marketing Manager / 2010-2013 / AMEC Consulting Engineering International | Minneapolis, MN
o Tasked with the corporate market research based on strategic data and developing presence in upcoming green energy/environmental niche markets for industrial clients. Garnered industry VOC's and with whitepaper development, branding and creation of supporting print and online marketing materials.
o Managed SEO/SEM/CRM packages. Project management using MS Project. Design using full Adobe CC suite.
o Developed and implemented appropriate marketing and online promotional plans for all products included in research area. Adjust marketing mix based on product type and strategic importance. Create ad mix plans and strategies.
o Managed corporate marketing and communications functions, overseeing a $2.3M budget and 5-member team.
Marketing Specialist / 2004-2010 / Barr Engineering | Hibbing, MN
o Developed highly effective corporate marketing strategies, which resulted in a substantial increase of brand recognition in less than one year.
o Photography used in vertical marketing materials and company calendars.
o Developed B2B marketing and tradeshow collateral using Adobe Photoshop.
o Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level contracts.
o Responsible for brand alignment and strategy, branding guidelines and policy, look and feel and brand consistency across all channels.
Marketing/Design Consultant / 2004-PRESENT / VUKDesigns | Roseville, MN
o Consulted with international clients on new product design (ManLaw, Turkey Timer, Wireless Steak Thermometer, Twistlight) and implementation development, marketing consultation for products sold in a variety of stores ranging from Target/Walmart/Crate and Barrel. Give recommendations on product placements and design, target markets and retailers. Work via telecommuting with clients in Hong Kong to create strategic value and product development work focused towards specific market segments. - Parasia
o Supported development, branding and market placement for the TrueRow™ bicycle, Waconia,MN. Managed conceptual designs and created innovative new drive system for the bike. Research and SWOT analysis, market trends and demographic, geographic and psychographic specs, voice of the customer (VOC) representative.
o Volunteer Marketing for Fairview Health Volunteer Services,
CERTIFICATIONS: Certified Professional Project Manager, SCRUM Master
College of Saint Scholastica
Saint Paul, MN
MA - MANAGMENT
CHANGE MANAGEMENT FOCUS
College of Saint Scholastica
Saint Paul, MN
BS - BUSINESS ADMINISTRATION
Bemidji State University
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