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Le Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches - $20

Le Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 1 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 2 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 3 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 4 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 5 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 6 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 7 thumbnailLe Maur Tecnique Hair Color Selection Chart—1951 Hair Swatches 8 thumbnail
condition: excellent
make / manufacturer: La Maur
This book was mailed to my grand-aunt’s beauty shop in Minneapolis to be used as a guide for selecting just the right shade of hair coloring for a salon client. La Maur was a Minneapolis based company that formulated and produced hair care products only for the beauty salon trade.

The way they tried to “sell” to women in the 50’s not much different from today’s pitch:
• “Youthful and Lustrous Hair Color”
• “Breath-taking Color Plus Improved Hair Condition”
• “Glorious..Natural-looking Hair Color”
• “Romantic Hair Color”

The book is in perfect condition. As a look back into the history of beauty salons, it’s instructive. But it would be an interesting conversation piece even to those not in the business.

Cash only.

post id: 7736462470

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